When veteran communications experts Allison Braley and Sean Garrett decided to launch Attention Shift, they weren’t chasing download numbers or viral moments. They just wanted to create deeper conversations around their craft, talking directly with the people shaping the future of how we communicate.
What they got was a Top 10 podcast in Marketing on Apple Podcasts.
But getting there meant doing what they do best: bringing strategic thinking to every detail. And that required a production partner who could match their standards.
Allison and Sean get what most podcast hosts don’t: production quality isn’t just about sounding good; it’s about credibility. When you’ve built your careers supporting some of the world’s most recognized brands (Twitter, Amazon, Meta, Slack, Bain Capital Ventures), amateur hour isn’t an option.
But between their consulting work, speaking engagements, and the demands of high-impact, high-priority daily work, they had no bandwidth for audio engineering, episode formatting, or distribution logistics (or even for coordinating these things). They connected with Astronomic Audio looking for a full-service team that could handle the technical heavy lifting and give their podcast the best chance of success, all while they just showed up to record.
We came on board to handle the full launch, from branding and design to copywriting, recording support, editing, publishing, and everything in between. Their unique format required careful planning, precise editing, and a deep understanding of their vision.
For their first 12-episode season, we worked with them for:
Full production management so they could focus on content, not logistics
Before the first season was even fully released, Attention Shift debuted as a Top 10 podcast in the Marketing category on Apple Podcasts, with a 4.7-star rating and a lineup of guests that reads like a who’s who of communications leadership:
Over 12 episodes in their first season, the show became exactly what Allison and Sean envisioned: a place where smart, substantive conversations about communications could happen.
“When Sean Garrett and I started Attention Shift, we didn’t think it would be a Top 10 podcast in Marketing on Apple Podcasts. But that’s what happened. We were just hoping to elevate the conversation around the skill of communication and the field of communications by talking to the most interesting people. Selfishly, we wanted to talk to friends and heroes we admire.”
The numbers are great. The guest list is impressive. But here’s what really matters: Allison and Sean got to show up as the experts they are, without getting buried in production details or compromising their vision. They hit record while we handled everything else.
